From 0 to CRO: The Skill I’m Betting Everything On

Ciao Amico! 👋

Welcome to the very first edition of Conversion Playbook — my raw, real-time journal of learning, testing, and mastering one of the highest-value skills online: Conversion Rate Optimization (CRO).

🚀 Why this? Why now?

Because I’m starting from scratch — no degree, no formal training, no fancy title.
Just 2 hours a day, total focus, and one goal:
👉 Generate $1M in online income by the end of 2025.

How?
By learning how to turn traffic into revenue — the single most valuable skill in the digital world.

🧠 What is CRO — really?

It’s not just about tweaking buttons and headlines.
CRO is:

• Psychology 🧠

• Storytelling 🎯

• UX + analytics 📊

• Sales strategy without the slime 🧼

In short, it’s how you turn visitors into customers — systematically.

🔍 What you’ll get here each week:

✔️ Real breakdowns of CRO principles
✔️ Simple tests that boost conversions (and why they work)
✔️ Lessons I’m learning from the best in the game
✔️ Behind-the-scenes of my personal brand, projects, and income journey

This isn’t theory.
It’s conversion in the trenches.

💥 My First Lesson This Week:

Clarity converts more than cleverness.
If they don’t understand it, they won’t buy it.

Most websites don’t have a traffic problem — they have a conversion problem.
And most brands aren’t too expensive — they’re just too confusing.

📌 Before you go…

I’m building this publicly, for people who want to learn with me or hire me down the line.
If you know someone who wants to grow online — forward this email or share this newsletter with them.
We’re just getting started 🔥

Next week: The 5 biggest CRO mistakes I see everywhere (and how to fix them).

See you inside the Playbook.

—
DS Grewal
Founder, Conversion Playbook
dsgrewal.com